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Elevate | Collaboration + Education + Community

Elevate

June 11-13, 2026

Miller Decals - Acworth, GA

Learn from Masters of Branding Instructors Over 16 Curated Classes

Elevate is now a two-day, apprentice-style learning event focused on hands-on training, real-world insight, and mentorship from industry leaders within the M.o.B. community. Attendees will participate in up to eight curated sessions, combining classroom learning and practical applications tailored to their specific interests. Each session features a lead instructor and assistant to ensure personalized, high-quality instruction. Elevate is not a trade show; there will be no sales presentations, only collaborations, education, and authentic community-building.
 

Event is limited to 80 Attendees

Each attendee will get 8 class sessions with M.o.B. Instructors!

Elevate Instructors

  • Matt Richart
  • Dallas Fowler
  • Jody Frego
  • Charlie Trujillo
  • Chad Munroe
  • Mike Zick
  • Sam Carlino
  • Preston Jordan
  • Kevin Kempf
  • Steve Carney
  • Jen Carney
  • Luis Tirado
  • Javier Cruz
  • Shad Interligi
  • Tadashi Kariya

Classroom Curriculum

The Power of No – Matt Richart

Learn how setting clear boundaries and saying no with confidence protects your time, strengthens relationships, and prepares you for the tough conversations that drive real growth.

Pricing with Confidence – Matt Richart

Stop leaving money on the table. Matt shares how to communicate your pricing clearly, eliminate hesitation in sales conversations, and confidently stand behind your value.

The Sales-to-Design Gap – Jody Frego

Are you losing profit between the sale and the design phase? Jody breaks down how to quote design work properly and shares live computer demos of tools that streamline the process.

From Client Brief to Design Presentation – Dallas Fowler

Level up how you present designs to clients. Dallas shows how to use Smart Objects in Photoshop to quickly swap graphics, build polished mockups, and present concepts more efficiently.

Topics discussed: Design Workflow, Client Presentation

Keys of Differentiation – Steve & Jen Carney

In the white noise of social media, copycats and the "who done it" of wrapping, Steve and Jen will show you how to stand out in a crowded market.

Culture That Keeps People – Sam Carlino

A strong culture keeps great employees around. Sam shares practical ways to manage your team, build accountability, and create an environment where people want to stay and grow.

Topics discussed: Leadership, Team Management

Creating Your Own Luck – Chad Munroe

Success isn't accidental. Chad shares lessons on building strong culture, managing logistics, and making smart investments outside your business to create long-term opportunity.

Topics discussed: Leadership, Business Strategy, Investment

Thinking Outside the Shop – Charlie Trujillo

Bigger isn't always better. Charlie explores how focusing on niche markets can create new opportunities, increase profitability, and help your shop grow in smarter ways.

Topics discussed: Business Strategy, Niche Markets, Growth

Profit vs Perfection – Preston Jordan

Preston shares his journey from high-end color change installer to building a scalable business. Learn when perfection helps your brand and when focusing on clients, accounts, and print production finding a balance for greater profit.

Topics discussed: Business Growth, Installation, Profitability

Eye of the Tiger – Shad Interligi

Rising to the challenge of growth takes the right people and systems. Shad shares his journey building and managing multiple install crews nationwide—and how hiring the right team made scaling possible.

Topics discussed: Hiring, Scaling Operations, Team Management

Hands-on Curriculum

The Theory of Vinyl – Jim Miller

Explore the evolution of vinyl from early wrap films to modern PPF. Jim breaks down how vinyl materials and adhesives have evolved and how to choose the right film for the job. Attendees will also get hands-on time working with a variety of films during the session.

Topics discussed: Materials, Vinyl Technology, Adhesives

Building Better Templates – Dallas Fowler

Stop recreating layouts from scratch. Dallas walks through how to reverse-engineer and build reusable templates for projects like wave runners and ATVs to speed up your workflow and keep designs consistent.

Topics discussed: Templates, Workflow Efficiency

Mobile Installation Done Right – Mike Zick

Taking your installs on the road requires more than a van and tools. Mike breaks down how to manage logistics, avoid costly mistakes, and build a successful mobile installation service with the right solo techniques.

Topics discussed: Installation, Operations, Mobile Services

Clean Seams, Clean Walls – Luis Tirado

Luis demonstrates how to use Knifeless Tape to create clean butt seams with wall wrap and architectural films without damaging walls or painted surfaces. Learn techniques that leave both the install and the environment looking flawless.

Topics discussed: Installation Techniques, Architectural Film, Knifeless Tape

Perfecting Color PPF – Tadashi Kariya

Learn proven techniques for installing dry-apply color PPF cleanly and confidently. Tadashi covers corners, overlaps, dents, and edges while showing how to protect the surface and avoid common installation mistakes.

Topics discussed: Installation Techniques

Chrome Techniques – Javier Cruz

Chrome is one of the hardest materials to master, sell and warranty. Javier will arm you with strategies you need not only to complete complex jobs but to also manage customer expectations. Hands-on training will include different types of heating techniques, how to perfect seams and how to avoid failing edges.

Topics discussed: Installation Techniques, Pricing, Warranties

Wet-Apply PPF – Javier Cruz

If you don't already offer traditional PPF in your shop, this class will have you ready to expand your offerings. Get your hands soapy with Javier as he explains the ins and outs of this automotive standard. Learn how to do faster installs, make tighter corners, and avoid contamination.

Topics discussed: Installation Techniques, Tools

Upsell your Color Change with Accents – Steve & Jen Carney

When you have a client's car in your shop, there's no better time to push that little something extra. Steve and Jen will show you those personal touches that can make a happy customer even happier and add money to your bottom line.

Topics discussed: Installation Techniques

The Art of PG NOLA: Crafting Unique One-of-One Wraps – Kevin Kempf

Discover how Kevin Kempf crafts one-of-a-kind color-change wraps by blending gloss, satin, and printed chrome for truly unique PG NOLA creations.

Topics discussed: Installation Techniques

Event Schedule

ThursdayFridaySaturday
6:00-9:00 PM Pre-registration / Event kick-off No early entry permitted 7:00-8:00 AM Registration / coffee7:00-8:00 AM Open / coffee
8:00-8:30 PM Welcome / What to Expect8:00-9:30 AM Block 18:00-9:30 AM Block 1
Social Hour / Networking9:30-9:45 AM Transition9:30-9:45 AM Transition
Food / Drinks / Music9:45-11:15 AM Block 29:45-11:15 AM Block 2
11:15-12:15 PM Lunch11:15-12:15 PM Lunch
12:15-1:45 Block 312:15-1:45 Block 3
1:45-2:00 PM Transition1:45-2:00 PM Transition
2:00-3:30 PM Block 42:00-3:30 PM Block 4
3:30-5:00 PM Vendor Access / Open Format Q&A Session3:30-5:00 PM Guest Speaker
6:00-10:00 PM Social Hour / After PartyClosing Remarks & M.o.B. Wrap and Installation donated to Children's Hospital
M.o.B. DJ sets / fun wrap challenges
Interactive Games & Activities
All attendees are welcome to watch and experience the Masters of Branding team at work!

Event Sponsors